social media strategy

Social media strategy building for buisnesses

Social media strategy building in an process which you will understand when you do it and it will depend on your business and what you are trying to archive on social media

 

Three key business areas

 

  1. Presence

with social sharing the content marketing social media ensure that your message reaches the right people 

 

 2) Branding

social media can impact how people view your brand and the ideas or traits they relate your brand to

 

Sentiment – people’s feeling towards your brand

 

Evangelist – number of people mentioning you all your product on social media

 

Brand mentions – customers promoting your product to their friends

 

  1. Conversions patients are not just about sales and leads

 Sales and leads – view and by product and increase orders

 

Social activities share your articles on products through email Facebook Twitter and YouTube 

 

Subscription – submit your review about a product and comment on it

 

Narrowing down achievable business goals

 

Ask department about their goals

 

Ask team let’s of different departments and their goals for the next financial year are

 

Creating a plan

 

Foundation

State the information obtained to start creating a plan

 

Identify the goals and micro goals

 

Goals tasks to be achieved ultimately 

example go to the movie 

 

Micro goals steps taken to achieve the task example what to watch overdrive

 

Detailed goals produce stronger micro goals

 

Drive new referral traffic, enroll repeat students, contact potential New audience is an goal

 

Define tactics according to the micro goals

Drive u referral traffic, contact potential audience and rule repeat students

 

Choose channels according to tactics

There must be an overlap of different things and the overlap will define the best channel for your business

 

Choose 3-4 overlaps

When you have 3 – 4 overlaps it’s considered as an healthy channels to work upon and can be one of the best things you can do

 

Building campaign foundation put together and Campaign idea to buy the foundation

 

Content plans must be related to education on educating audiences on your product or services

 

Camping idea you must focus on conversions you can also see the past conversions and do more that 

Ongoing process of compounding

 

Learning efforts

 measure result 

analyse data 

determine value

 Examine paths 

re-order rules 

craft new campaigns

 

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  1. Pingback: Establishing and benefiting from social media social media marketing

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