Have a Centralised and hub – Example
You can draw people into your website in lead and different types of content
Social media can help boost Your marketing efforts because of its online impact and the message you share with people.
social media allows you to connect with the customers at the existing location and bring them to your website
Leveraging touchpoints – example
Sharing blog links on social media channels to attract users they need potential customers from the blog to sales
- Share on social media
- Send to your website
- Add a link to buy in the website
Tweaking social media campaign for enhanced impact
The link provided to YouTube did not lead the user’s to a boxwood buying page
Social media campaign
Click to video
look for URL for the site
check to go to the site
search for boxwood
pricing link to buy
Click to go to the video
Watch video on the blog
Click to order
This is the order from top to the bottom of a customer journey
So you can see which one is better the before one is more complicated for the user to find the URL but the after one is better because everything is available on the plot and it’s directing them perfectly
conversion optimization is the fewer steps you the ultimate/higher conversion rate
Social media is a great way to connect with customers ever after connecting invite them to your conversion funnel
A social media home base strategy increases links, traffic, and conversion potential for owned media and content collateral.
Social channels represent ideal opportunities for targeted exposure online/online presence
Consumers may find you through a social channel and have no idea what else you have to offer to them
Social media channels should be viewed as touchpoints, rather than free-standing destinations. Use them to gain repeat exposure.
Offer teaser content that leads back to more valuable home base content on websites.
Blogs are not just for articles, they can house embedded videos, photos, and other collateral etc.
Utilizing a home base strategy allows for a more streamlined conversion process.