Service – Organic Instagram marketing.
In Nov 2020, I approached hotels and this was the only hotel that was willing to pay for this service for Their resort/hotel even though the Industry had a Huge drop.
I believed in myself and explained to this resort, how social media marketing can help them grow and also beat the competition.
Because when you use social media marketing in the right way you have a lot of benefits from awareness to generating a lead for the resorts/hotels but There are a lot of strategies involved and tactics.
But importantly how do you use social media to engage and build trust with the audience.
Before pitching social media marketing services to any business first, I tried, tested, and worked on a lot of Instagram accounts till I found that I can help others with my experience and learnings.
And learning how to build a social media of a business and create awareness and business opportunities for them.
It’s completely different to build an individual’s social media (personal brand) and a businesses social media (Brand)
Most people think building a business on social media is always selling something or other which is completely an unhealthy way for any business profile or page.
First You need to build deeper trust and authority with content in different forms like pictures, videos, etc.
More Content = More recognition, Content is king and it truly is.
For social media marketing for hotels and resorts example in this case it’s a hotel business, which means most of the content is surrounding, environment and most importantly the experience, experience is the main key in this hotel/resort business.
Because in different types of business there are different things like in some cases experience matters a lot and in some, they need the work done properly or satisfaction.
WHY EXPERIENCE MATTERS MOST IN THE RESORTS/HOTELS BUSINESSES
In the hotel the customers always need a memorable and fun experience in the resort, no one wants a bad experience in a resort/hotel when they are visiting from far places or even internationally.
People travel for a better experience and for hotels are the main thing that is going to affect customer retention.
If you treat people in the way they want to be treated then you are confirmed that they are most likely accommodate in your resort/hotel and be a repeat customers and also more over recommend your resort/hotel to others.
And with social media, you can show it through pictures and videos.
PEOPLE WANT A MEMORABLE AND FUN EXPERIENCE
HOW YOU WILL BEAT YOUR COMPETITION
If you start showcasing your resort/hotel to the world there is a high chance that people are going to choose you even if the competitor is offering more or in some cases the competitor is unknown due to a lack of social media marketing.
But Why ?????
When you are building your presence on social media, You also build trust and authority and you are the one which comes to mind when they think of accommodation in that particular place or destination.
Because people will pay you because of the trust you built with them with your content and educating/sharing about your resort/hotels experience.
FOR EXAMPLE, there are 2 people who are selling the same products
Person A: You don’t know anything about him.
Person B: You know him in some or another way doesn’t matter if you met that person before.
Which person you will buy from?
Did you say Person B? I heard it in your mind, because you know him and have trust in him.
This is the same scenario for many businesses and this is why most of them are winning in their field.
The resort hired me and with all my knowledge and experience I started building their social media with content and the audience
and used Strategies and tactics which I tried and tested with different accounts.
I knew I will be able to create awareness through social media and gradually make them customers of the resort.
And after 2-3 months of work, building awareness, trust, engaging with people, and helping other people.
This was the result. We started getting leads/customers and were reached out by influencers and the efforts began paying off, the client was very happy with all this.
For this hotel, I started sharing the beauty and the experience people can have, I had shot outdoors and its features. I shared the hotel’s visuals so the audience can have a feel and an idea of how the resort was designed and what activities they can do like the swimming pool, Hangout area, and Children’s park. We also shared the special events that happened there it was also a venue for parties.
The strategy was to build the brand and recognition, and showcase the resort with pictures and videos. After 3 months of Organic efforts with a clear understanding of the resort for the audience, We started getting inquiries from individuals and groups( 30 – 50 people) and the inquiries were handled by the reception/manager.
This resort had an old social media account but it was not utilizing social media properly then we started a fresh new account and started doing social media marketing.
This is how all the efforts look after a year, we tried many things and learn’t new things.
I’m looking forward to helping more businesses in building their brand, awareness, trust, and generating leads for them with different modes of social media marketing.