Performance Marketing is a great marketing technique that is razor-focused on targeting, optimizing, and increasing the conversion rate
Now will see what is performance marketing
Performance marketing is a combination of social media marketing, funnel building (landing page building), email marketing, etc but these 3 things are a must for performance marketing.
So here are the things you need and how the whole system works as one
First, you need to build a landing page for your products or service – Training, coaching, consulting, mentoring, etc.
A landing page is not just a page with products info, it’s a page that sales your product and to make it a sale you need to do Copywriting and Designing to make it attractive and converting for the people
You can also call it a sales page as it’s a salesperson for your fitness business
Where it is used
The traffic you will send via media buying (social media ads or google ads) which be redirected to the landing page
Emails are the form of information you can get from your potential clients that must be stored and used to nurture and motivate your potential clients to buy your products/services
With email, you will be able to send emails to a group of people at 1 time and also you can send emails to a specific group
For example, if a person doesn’t open the email, you can send him a different message or there are a lot of other ways of email marketing
Other than emails you can get other important data like phone number, city, etc and this can help you better market your fitness coaching
Where is it used
Emails with other data can be used to follow-up as well as nurture your audience
Social Media Marketing
Once you have all the things set up and you are ready to go, you need to be Infront of your potential clients, and to do these you need to market it right audience via your customer avatar through social media advertising.
Now in social media, there are 2 ways you can market
Organically without targeting
In the Organic method, you need to create content that your customers would love to consume maybe fitness tips or effective exercises, etc
You can create posts, videos, reels, and Live’s to be Infront of people and when it comes to promotion you can use hashtags and collaborate with others in your niche
Social media channels you can use
Takes a lot of time to see results and effort but it’s worth it in the long term
You can razor target your audience not retarget them to show your product/service
Paid with Targeting
Paid targeting method is a powerful and effective method a business can use to see great results in less time
Because you pay social media platforms to be Infront of your customer avatar/ potential clients
Paid advertising requires more resources and research and testing
Here are the things you need to run ads
1. Facebook page and the Instagram page linked together
2. Facebook business account and ad account
3. Ad copy
4. Ad creative
5. Ad targeting (customer avatar – age, demographics, interest, location, etc)
6. Functional landing page
These are the things to run advertisement efficiently also when you create ads like ad copy, ad creative, the landing page must comply with the rules of Facebook and google if not your ads and ad account can get banned and it can be a disaster.
The performance of your advertisements depends on a lot of factors and targeting, budget, ad copy and creativity are the most important and also the landing page
For example, if you implement the ad creation properly and they are reaching the right audience and people are coming to the landing but your landing page is not that great then you will lose some people thereby lower conversions on the landing page which reflects on overall marketing efforts.
If you do all the things properly you will see great results, if not done properly then you are going to lose conversions
If you need help implementing this for your fitness business you can watch the training video(link below) and follow the process